Global Launch Film
Agency: Fin London
I was commissioned to shoot the Rolls-Royce Cullinan, a brand new type of vehicle for the luxury car manufacturer and their first high-bodied, all-terrain SUV.
The Global Launch Film would provide the first worldwide unveiling of the vehicle in all its glory. The brief from the client was to demonstrate, through the film, the car's unique capabilities in environmental extremes in order to appeal to a wide range of high net worth clients across the world.
To show off the car's credentials, we needed locations which were dramatic and varied. To achieve this, we filmed in the Highlands of Scotland, the Austrian Alps and the Arabian Peninsula. Additional filming took place in Goodwood, the home of Rolls Royce, as well as studios in London.
For our location shots we trialed the new DJI Ronin 2 and Flowcine Blackarm setup for our base chase vehicle. Acquisition comprised of filming on Red Helium 8k with Arri primes and zooms.
The 'moving' studio shots were achieved by surrounding the car with huge LED screens and playing animated footage through them. Due to the precise nature of some of the camera moves, and some sfx requirements, we used both the Titan and Milo Motion Control rigs with various lenses including an Arri periscope.
The final launch film was shown live to a global audience and is now being shown within Rolls-Royce dealerships around the world.